Convenience Store achieves 2% on margin and increases business productivity!

Running a busy convenience store is challenging - customers expect a wide, well stocked product range, competitive prices and fast service.

When Johns of Instow Convenience Store installed Kudos, they expected it to help them manage their stock and retail sales more effectively. It’s done that – and also produced a more impressive direct benefit - a 2% increase in margin.

"We buy more effectively and Kudos helps ensure that we always have the right stock on the shelves,” Anthony Johns explains, “in retail convenience the focus is on additional sales – a customer comes in for milk and buys 5 other products as well. If you haven’t got the core item, often you’ve lost the entire sale”.

Multi-buy offers and sales promotions are at the heart of John’s strategy here, and Kudos' software has met their requirements effectively. With a high customer throughput in this convenience store, Johns have chosen programmable touch screen tills to speed customer service at the point of sale and categorise their products for more effective reporting. The till has fully Integrated Chip & Pin which cuts back office till reconciliations and simplifies cash backs for improved customer service, a big saving for a high throughput retail business. It also ensures that errors are eliminated as there is never a need to key sales totals in manually meaning time is saved all round.

The results - happy customers, a more profitable business, and an effective retail system to run his store.