Footfall Hot or Not
Footfall isn’t only just about..
the number of people through the shop door
It’s about the flow of the customers around your charity shop – what are the key displaying areas? Where are your hot and cold spots? How can these areas be improved through VM and product placement. Is an area hot because of the products in that areas or because natural flow of the shop, what about moving more expensive items into this area. Play with your VM and product placement to better understand your customers and shop.
Footfall cameras can give you the raw data to improve and help you make better informed decisions on:
How many, when and where? Use the technology to optimise the deployment of you team to maximise sales and customer retention.
Heat mapping cameras give you the information how your visitors move around the shop, use this information to learn more about your visitors’ habits, optimise performance, improve customer service and maximise marketing and promotional activities. Place high value items in ‘hot’ areas, review ‘cold’ make them work better for you, also identify and deal with bottlenecks.
Has a promotion had a positive effect on footfall? Or is the in-store promotion area attracting people. This data will give you the answers.
What with the added bonus of a physical camera as a preventive you can also pinpoint areas of the shop that are vulnerable.
How many, when and where? Use the technology to optimise the deployment of you team to maximise sales and customer retention.
Heat mapping cameras give you the information how your visitors move around the shop, use this information to learn more about your visitors’ habits, optimise performance, improve customer service and maximise marketing and promotional activities. Place high value items in ‘hot’ areas, review ‘cold’ make them work better for you, also identify and deal with bottlenecks.
Has a promotion had a positive effect on footfall? Or is the in-store promotion area attracting people. This data will give you the answers.
What with the added bonus of a physical camera as a preventive you can also pinpoint areas of the shop that are vulnerable.
Simple Implementation
With only a low-cost investment in the camera technology and annual licence fee, you’ll soon be ready to have the solution installed. Data is accessed from your PC, tablet or mobile device.
Monitor Success
See the impact your changes are making in the shop with the cloud based real-time dashboard. Designed to be used with minimal training, use this intelligence to refine you tactics for increasing sales, maintain customer satisfaction and identifying opportunities to introduce change.
